by Dean Takahashi | SEPTEMBER 12, 2017
Virtuix launched its Omni motion platform for virtual reality in 2015 so that we could all run around in VR. Today, the company has pivoted to the enterprise and arcade markets, and it is now launching Omniverse, a suite of VR games that you can play on the Omni in an arcade.
Austin, Texas-based Virtuix created the Omni as a treadmill where you can run in place, simulating running in a virtual world. It sold about 2,000 of the Omni platforms to consumers, after running a successful Kickstarter campaign. But the company raised additional money, and it shifted to the commercial market to survive the VR desert, or the long wait for the consumer VR market to materialize. VR has taken off more slowly among consumer than predicted, and VR startups have to scramble.
Jan Goetgeluk, CEO of Virtuix, said in an interview with GamesBeat that Virtuix pivoted into the enterprise, and its main business is selling Omni platforms to theme parks, arcades, and other commercial VR operators around the world. With Omniverse, it is providing a suite of 16 games for those operators, and Virtuix is charging a subscription fee to access the games and its arcade management platform.