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Case Studies


The first Omni Arena, at FEC Pinballz in Austin, TX, generated revenues of $100K in its first 4 months. Even during peak hours, Pinballz operates Omni Arena with only one attendant. Watch Darren Spohn, owner of Pinballz, discuss the performance of Omni Arena:

Pinballz Interview
Pinballz Interview

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Pinballz

  • Location: Austin, Texas
  • Venue size: 100,000 Sq Ft
  • Charge per game: $15
  • Estimated players per month: 1,500
  • Estimated revenues per month: $20K – $25K
Pinballz

Pinballz

  • Location: Austin, Texas
  • Venue size: 100,000 Sq Ft
  • Charge per game: $15
  • Estimated players per month: 1,500
  • Estimated revenues per month: $20K – $25K


“Omni Arena has exceeded our expectations. Guests are loving the experience, and we see strong repeat play. Thanks to the esports prize competitions, we’re able to attract a new audience of gamers and entice guests to play again and again.”
– Darren Spohn, Owner, Pinballz

 

Rockin' Raceway

Rockin’ Raceway

  • Location: Pigeon Forge, Tennessee
  • Venue size: 8,500 Sq Ft
  • Charge per game: $12 – $16
  • Estimated players per month: 1,000
  • Estimated revenues per month: $12K – $15K

Rockin’ Raceway

  • Location: Pigeon Forge, Tennessee
  • Venue size: 8,500 Sq Ft
  • Charge per game: $12 – $16
  • Estimated players per month: 1,000
  • Estimated revenues per month: $12K – $15K


“We are eager to bring a new level of amusement to the classic environment of Rockin’ Raceway. This action-packed attraction allows guests to explore the world of virtual reality and with its 4 games and ongoing prize contests, players have plenty to keep them coming back for more”
– Bucky Mabe, CEO, FACE Amusement Group

 

Data Instead Of Anecdotes

To support our claim that Omni Arena is a new anchor attraction for FECs and other entertainment venues, our motto is “data not anecdotes.”

Because 70% of our players create a player profile, every month the operator gets 1,000–1,500 new email addresses and dates of birth that are valuable for email marketing. These user accounts also generate data on repeat plays. The results:

 

 

“It all makes for a fascinating additional dimension, and anyone lured to VR may well find the Omni an indispensable part of the experience.”
Barrons Logo

“It all makes for a fascinating additional dimension, and anyone lured to VR may well find the Omni an indispensable part of the experience.”

Barrons Logo

“…the Omni adds a fantastic new layer of immersion to the virtual reality experience, but in a way that is much more spatially efficient.”
Digital Trends Logo

“…the Omni adds a fantastic new layer of immersion to the virtual reality experience, but in a way that is much more spatially efficient.”

Digital Trends Logo

 
 

 
 

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