Esports, a catch-all term for competitive gaming, continues to be a buzz word in our industry. But can you make money with esports? Our data from over a million plays indicates that esports drives repeat play and attracts a new audience of gamers to your venue that may not be visiting today. Esports stimulates repeat […]

5 Questions to Ask Vendors When Selecting a VR Attraction IAAPA 2019 had several excellent VR attractions on display. Which is right for you? In addition to questions about content, throughput, and price, ask vendors these five questions to help navigate your options and complete your due diligence. 1. How well capitalized is the vendor, […]

Virtuix Installs Omni Arena at Dave & Buster’s in Houston, Texas AUSTIN (November 14, 2019) – Virtuix, developer of the “Omni Arena” virtual reality esports attraction, has installed Omni Arena at Dave & Buster’s in Houston, TX. The Houston venue is the second Dave & Buster’s location to offer Omni Arena. Dave & Buster’s in […]

Industry Veterans Lisa Chapman and Marisa Garris Join Virtuix We are thrilled to announce that industry veterans Lisa Chapman and Marisa Garris have joined Virtuix’s growing sales team. Together, Lisa and Marisa bring to Virtuix more than 30 years of experience in the amusement industry. They join us from Embed, where Marisa served as sales […]

Omni Arena: $300K Revenues and 5-Month ROI The world’s first Omni Arena installation, at Pinballz, an FEC in Austin, Texas, earned revenues of $75,000 in its first three months of operation. Pinballz charges $15 per play per player and operates Omni Arena with one attendant. At the current rate, Omni Arena is on track to […]

Omni Arena Debuts At Dave & Buster’s We are thrilled to announce the launch of Omni Arena™ at Dave & Buster’s. The action-packed Omni Arena experience will be offered first for a limited time at the Dave & Buster’s location in Austin, Texas. By incorporating the Omni, Virtuix’s proprietary treadmill that enables movement in 360 […]

Why Anchor Attractions Are Critical to Your Success An anchor attraction is an iconic, signature attraction that makes your entertainment center unique. Anchor attractions at FECs have historically included bowling, laser tag, go-karting, and other large, expensive rides or activities that drive traffic to your venue. Customers come specifically to play these attractions and they […]

$30K/Month with One Attendant: It’s About Utilization, Efficiency, and Pricing A lot has been said and written about poor throughput of VR attractions. But in many locations, throughput is NOT the most important metric. One month ago, Virtuix installed the world’s first Omni Arena™ at Pinballz, a family entertainment center (FEC) in Austin, Texas, where […]

Hello Community, First Omni Arena Site: $10,000 in First 10 Days This month we installed the world’s first Omni Arena esports attraction at Pinballz, a family entertainment center in Austin, Texas. Pinballz charges $15 per play per person, or $12 as part of a combo package. A total of 820 guests played in the first […]