Industry Veterans Lisa Chapman and Marisa Garris Join Virtuix We are thrilled to announce that industry veterans Lisa Chapman and Marisa Garris have joined Virtuix’s growing sales team. Together, Lisa and Marisa bring to Virtuix more than 30 years of experience in the amusement industry. They join us from Embed, where Marisa served as sales […]

Omni Arena: $300K Revenues and 5-Month ROI The world’s first Omni Arena installation, at Pinballz, an FEC in Austin, Texas, earned revenues of $75,000 in its first three months of operation. Pinballz charges $15 per play per player and operates Omni Arena with one attendant. At the current rate, Omni Arena is on track to […]

Omni Arena Debuts At Dave & Buster’s We are thrilled to announce the launch of Omni Arena™ at Dave & Buster’s. The action-packed Omni Arena experience will be offered first for a limited time at the Dave & Buster’s location in Austin, Texas. By incorporating the Omni, Virtuix’s proprietary treadmill that enables movement in 360 […]

Why Anchor Attractions Are Critical to Your Success An anchor attraction is an iconic, signature attraction that makes your entertainment center unique. Anchor attractions at FECs have historically included bowling, laser tag, go-karting, and other large, expensive rides or activities that drive traffic to your venue. Customers come specifically to play these attractions and they […]

$30K/Month with One Attendant: It’s About Utilization, Efficiency, and Pricing A lot has been said and written about poor throughput of VR attractions. But in many locations, throughput is NOT the most important metric. One month ago, Virtuix installed the world’s first Omni Arena™ at Pinballz, a family entertainment center (FEC) in Austin, Texas, where […]

Hello Community, First Omni Arena Site: $10,000 in First 10 Days This month we installed the world’s first Omni Arena esports attraction at Pinballz, a family entertainment center in Austin, Texas. Pinballz charges $15 per play per person, or $12 as part of a combo package. A total of 820 guests played in the first […]

How to Generate $10,000 in Your First 10 Days with VR This month we installed the world’s first Omni Arena esports attraction at Pinballz, a family entertainment center in Austin, Texas. A total of 820 guests played in the first 10 days, generating revenues of more than $10,000. Although these results cover only the first […]

Operating a virtual reality (VR) attraction at a family entertainment center (FEC) can be daunting. What are the ingredients for success? Last month, Virtuix’s “Omniverse” VR gaming platform sailed past one million plays. With this milestone achieved, we decided to share the six major lessons that Virtuix and our operators learned along the way. Lesson […]

Have you heard about esports and wondered how this new phenomenon can help your business grow? Esports is becoming a buzzword for FECs, and for good reason. With nearly 70% of esports fans aged between 18 and 34 years old, esports offers a way for FEC operators to attract a new generation of gamers that […]