VR treadmill maker Virtuix partners with Hero for Chinese VR rollout

by Jon Martindale | JULY 7, 2016

Virtuix, the company behind the virtual-reality treadmill, Omni, has announced a partnership with Chinese game publisher Hero Entertainment. Responsible for enormously popular shooters like Crisis Action, the Chinese game firm is looking to install a number of VR arcade setups around the country, with the Omni as a focal piece of hardware.

The companies won’t be stopping there, though. They’re also looking to push physical esports, utilizing the treadmill to drive first-person shooter competition that also requires real physical exertion.

Hero Entertainment already has a foot in that door thanks to the popularity of some of its games. It also has an affiliate, Hero Sports, which owns and operates the Hero Pro League, China’s biggest mobile Esports league. Virtuix will partner directly with that entity for esports promotion, providing hardware and expertise to help grow the physical esports scene.

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